Sugarfed, the Deep Rinse collective alongside Djs Coldcut pioneered the first online streaming of Dj’s through their PirateTv platform in 2002. Contributors from California, Brazil, Asia and the United Kingdom would share LIVE weekly slots of their music and beam it to every corner of the planet. “These were really exciting times, it felt great to be amongst such forward thinking internet anarchists. 

To put it into perspective, we were doing this 3 years before YouTube was launched. It was wholly unregulated, the consequences of what we were doing were unknown, we visualised pirate radio and as such had to wear bandanas to cover our faces whilst on the stream”

From Boutique clubs in London and Bristol to European festivals, Sugarfed has the experience to entertain crowds from a few hundred to tens of thousands. He's created his own successfull Club brands, manufactured bootlegged vinyl, DJ'ed under various Alias, Dj Danny Rose, Dj Sugarfed, Dj Favour and Dj Garland, these days you can catch him as Dj Sugarfed playing funk, soul, hip/trip hop, rare groove, Latin & House music.

To date Daniel "Sugarfed" Rose has held residencies and guest spots, in The UK, France, Holland, Ireland, Germany, Spain, Switzerland, Italy, Canary islands, Corfu, Greece, Denmark, Sweden, Russia, Croatia, Jersey, Guernsey, Cyprus, Malta, Bahrain and now Happily based in

Abu Dhabi UAE.